Giftify is a gift-giving app that helps families find curated gifts for their loved ones. I was responsible for designing a responsive website from conceptualisation and research to designing and testing.
Ever felt the pressure to find a unique gift? While online shopping is convenient, they overwhelm users with endless choices leading to time-consumption and dissatisfaction with your final pick.
I conducted semi-structured and contextual interviews to understand what makes it hard to choose a gift and why they end up spending lot of time in choosing one. Design thinking tools such as - personas, user journey, how might we - were used to analyse and solve the gift-giving problem.
Providing a curated gift-finding process that offers personalized suggestions based on recipient’s preferences, style, occasion and other factors to reduce decision fatigue.
A responsive gifting website was designed in Figma from scratch by following design principles.
85% of people were able to successfully find suitable gifts for their loved ones from the home page with a strong call-to-action button encouraging them to take a quiz.
70% of users completed the curated gift quiz and really liked the feature to find gifts quickly.
Improved filtering functionality and enhanced visual cues by conducting 3 rounds of user testing through surveys and interviews.
